原宿近くで愛される和菓子店。たい焼きと伝統的な甘味の専門店。
Horaiya is a longstanding Japanese sweet shop in the Jingumae area, cherished by locals and visitors alike for its freshly made taiyaki, the iconic fish-shaped pastry filled with sweet red bean paste. The shop keeps its focus on doing a few things exceptionally well, and the taiyaki, with its crisp exterior and generous filling, is the standout item. Alongside the signature taiyaki, Horaiya offers a rotation of seasonal wagashi, the delicate traditional confections that accompany Japanese tea. These change throughout the year, reflecting the blossoms, colours and flavours of each season in a way that is deeply rooted in Japanese culinary culture. The shop is situated on a quieter stretch of Jingumae, a short walk from Harajuku Station. It operates as a takeaway-focused spot with limited or no seating, so it is best enjoyed as a stroll-and-snack experience. Arriving earlier in the day is advisable, as popular items can sell out.
原宿近くで愛される和菓子店。たい焼きと伝統的な甘味の専門店。
