FENDER CAFE at Go Harajuku
Location: Japan, 〒150-0001 Tokyo, Shibuya, Jingumae, 1 Chome−8−10 The Ice Cubes B1F
Harajuku, Tokyo
A music-lover's cafe from the legendary Fender guitar brand, serving up coffee and Americana vibes beneath the streets of Harajuku.
A music-lover's cafe from the legendary Fender guitar brand, serving up coffee and Americana vibes beneath the streets of Harajuku.
FENDER CAFE HARAJUKU is the unlikely but inspired meeting of a world-famous guitar brand and Tokyo's cafe culture, tucked into the basement of The Ice Cubes building near Harajuku Station. The space is decked out with vintage Fender amplifiers, guitars on the walls and rock-and-roll memorabilia, creating an atmosphere that feels part music shrine, part neighbourhood hangout. It is a must-visit for anyone who has ever strummed a chord or admired a Stratocaster.The menu offers a solid selection of coffee drinks, smoothies and light meals, with burgers, tacos and Tex-Mex-inspired plates reflecting the brand's American heritage. Portions are generous and the food is unpretentiously satisfying, matching the laid-back vibe of the venue. Signature drinks come in Fender-branded cups, and there are occasionally limited-edition collaborative items that make great keepsakes. Background music, naturally, is curated with care and ranges from blues to classic rock.
The basement location means it can be easy to miss, so look for the Fender signage at street level on the corner of the building. It is a comfortable spot to recharge after exploring Takeshita Street or the nearby cat streets. The cafe welcomes walk-ins and is generally less crowded than the coffee chains nearby, which only adds to its appeal.
Operating Hours
Overall Rating
Based on 319 Google reviews
Negative Reviews
No negative reviews yet.
Positive Reviews
M K
I'm a coffee addict. This was the best coffee I've had in a very long time. And it was beautiful. …
Caitlin Brennan
When i found the fender cafe in Harakuju i didn't realise it was in the fender store! Lovely relaxing atmosphere compared to the crazy streets! I went for the soy maple latte, staff were lovely
Matthew Dooley
A must do. Delicious food and coffee surrounded by guitars. Wyld Stallions!!!
SOS
Hidden cozy coffee shop inside a guitar shop in the lower floor B1. A good place for hideouts after long walks in the hot and busy city. Uses coffee beans from Verve. Today the espresso blend is a fruity blend of different beans both …
M M
This is the Fender Café located in the basement of the Fender shop in Harajuku. The atmosphere is amazing, the coffee is authentic and delicious, and the staff were super kind and friendly.
Write a Review
Photo Gallery
FENDER CAFE
Fender Guitar Store Exterior
A modern glass-fronted building with a large vertical banner displaying 'Fender HIGHWAY' and an acoustic guitar image. The entrance features the Fender logo in red neon-style lettering above the door. A small white signboard stands outside near the entrance, likely advertising promotions or store hours.
King Gnu Tour Menu Display
Two acrylic display cases mounted on a wall, each holding printed menus for King Gnu's Tokyo Dome tour and Club Gnu edition. The left case shows 'Special Popup Menu' with coffee options like Quick Brew (in Tune) and Cold Brew (in Tune). The right case displays 'Coffee' section with similar items plus Recommended Drinks including Original Lemonade Ice. Both feature signatures across the pages.
Special Coffee Menu Card
A printed menu card featuring a promotional image of musician Flea with a Fender bass guitar, advertising the 'The Unlimited Love of Flea Pop Up Campaign' in Tokyo. Below the image is a section labeled 'SPECIAL COFFEE', listing one item: Honey Lemon Espresso Soda (Ice Only), priced at 820 yen, with Japanese text below.
Fender Tokyo Cafe Interior
A round wooden table in a cafe setting displays promotional materials and menus. A tablet shows an image of a coffee cup, next to a Fender Tokyo sign. Printed menus are laid out on the table.
Special Coffee Menu Item
A close-up of a digital tablet screen displaying a coffee menu item featuring an advertisement for FLEA's 'The Unlimited Love of Flea' Pop-Up Campaign in Tokyo. The ad shows a shirtless man flexing while holding a bass guitar against a green striped background. Below the image, the text reads: SPECIAL COFFEE - HONEY LEMON ESPRESSO SODA (ICE ONLY) with Japanese characters and price 820 yen.
Fender Cafe Coffee Beans Display
A display of roasted coffee beans in glass bowls with a signboard featuring the Fender CAFE logo and details about two coffee varieties: 'In Tune' from Colombia (washed process, notes: orangeette, black cherry, maple) and another variety labeled '1954' from Guatemala/El Salvador (washed process, notes: apple pie, nutmeg, brown sugar). The setting appears to be an indoor retail or cafe environment.
Fender Brand Wall Display
A wall display featuring the Fender logo surrounded by numerous brand names and model identifiers such as Bassman, Telecaster, Stratocaster, and various guitar models in English and Japanese.
Latte with Latte Art and Dried Flowers
A white ceramic cup filled with a latte featuring intricate heart-shaped latte art on the surface. The coffee is garnished with dried pink flower petals, likely rose or hibiscus, scattered along one side of the cup. The cup rests on a matching saucer placed on a light wooden table.
Latte Art in a Coffee Shop Interior
A close-up of a white cup with latte art featuring a leaf design, placed on a wooden table. In the background, there are several tables and chairs arranged neatly, with a large screen displaying an image and guitars hanging on the wall.
Grilled Banana Cake with Cream
A slice of grilled banana cake topped with whipped cream and a caramelized banana strip, served on a white plate with a knife and fork resting beside it.
Fender Cafe Interior
A close-up of a modern espresso machine with 'Fender CAFE' illuminated on its front panel. The machine is topped with neatly stacked white cups and sits on a sleek countertop, surrounded by decorative items like small sculptures and glassware.
Fender Cafe Interior Display
Interior shot of a retail display shelf at Fender Cafe in Tokyo. Shelves hold merchandise including branded tote bags, packaged goods, and small electronics. Plants decorate the top shelf under modern lighting.
Modern Coffee Shop Interior
Interior of a modern coffee shop with wooden tables and chairs, gray carpeting, and a counter where staff are preparing drinks. A large black-and-white poster on the left wall shows an old building. On the right, shelves display merchandise and a menu board lists coffee options like Cold Brew, Latte, and Cappuccino.
Iced Coffee Drinks on Wooden Table
Two glasses of iced coffee drinks placed on a light wooden round table. The glass in the back contains an iced latte with visible ice cubes and layered coffee tones. The front glass holds a creamy beverage topped with large ice cubes, dried rose petals, and possibly crushed cookies or crumbs.
Fender Cafe Interior
A modern coffee shop interior featuring a sleek espresso machine with 'Fender CAFE' branding, neatly arranged bottles of alcohol and spirits on the counter, glassware, and decorative plants under warm lighting.
Coffee and Pastry Spread
A wooden table set with a latte art coffee in a white cup, a scone on a small plate with a drizzle of jam, a large cookie on another plate, and a glass of iced lemonade.
Iced Coffee and Water on a Table
A glass of iced coffee with ice cubes sits next to an empty water glass on a light wooden table. In the background, there are modern chairs and tables in a softly lit interior space, possibly a café or lounge area.
Espresso in Glass Cup
A close-up of a small glass cup filled with espresso, placed on a white saucer with a spoon beside it, set on a light wooden table.
Latte with Heart Art and Cocoa Powder
A white ceramic cup filled with a latte featuring heart-shaped latte art on the foam, dusted with cocoa powder and sprinkled with dried rose petals. The cup sits on a matching saucer atop a light wooden table.
Fender Guitar Display
Interior shot of a guitar store featuring Fender Player II series guitars mounted on a wall display with purple cosmic-themed backdrop. Several models including Stratocaster and Telecaster styles are visible in white, blue, red, and natural finishes. Price tags attached to each instrument. Shelves below hold additional gear. Store interior includes wooden flooring, recessed lighting, and other musical instruments displayed nearby.
Coffee and Pastry on Wooden Table
A close-up shot of a light wooden table with a white plate holding a brown pastry (possibly a brownie or cake), a small butter pat, and silverware. Next to it is a white cup filled with black coffee on a saucer. The scene suggests an indoor café setting.
Bottle and glasses on table
A brown bottle labeled 'Tachihhi Pilsner' sits next to an empty glass and a partially filled glass of dark liquid, likely iced coffee or tea. In the background, shelves display various items including plants and small containers. A menu board is visible on the wall with text listing coffee blends.
Matcha Latte with Heart Art
A close-up of a white ceramic cup filled with vibrant green matcha latte, featuring intricate heart-shaped latte art on the foam surface. The cup sits on a matching saucer atop a light wooden table.
Fender Guitar Display
A retail display featuring Fender electric guitars, including a large poster of the '2024 Collection Made in Japan Hybrid II', with several models on stands and wall-mounted.
Interior Staircase with Art Gallery Wall
A modern interior view looking up at a geometric glass ceiling structure in a white building. The walls feature black and white framed photographs or prints arranged in rows, suggesting an art gallery or cultural space. A staircase with wooden handrails is visible on the right side.
Matcha Latte with Leaf Art
A white cup of matcha latte featuring delicate leaf-shaped latte art on a wooden table, placed on a matching saucer.
Coffee Machine Interior View
A close-up view of a coffee machine with neatly stacked white cups on the top tray. The machine has a metallic finish and features the illuminated text 'Fender CAFE' on its side. To the left, there is a potted plant adding a touch of greenery to the scene. The background includes a clean, modern kitchen setup with wooden cabinets and a mirror.
Product Display Shelf
Interior shot of a retail shelf displaying various products including water bottles, packaged goods, and apparel. Plants are arranged on the top shelf against a wall mural.
Coffee and Pastry Spread
A wooden table displays a variety of coffee drinks and pastries. There is an espresso in a small glass, a green matcha latte with leaf art, and an iced coffee. Two plates hold baked goods: one has a scone with cream and strawberry sauce, the other holds a chocolate chip cookie.
Coffee Latte with Rose Petals
Two white ceramic cups of latte art coffee on a light wooden table. The foreground cup features heart-shaped foam design topped with dried rose petals. Background is softly blurred showing indoor cafe seating and ambient lighting.
Fender Cafe Interior
Interior of a cafe with Fender branding, featuring wooden tables and chairs, patrons seated at small round tables, a guitar headstock logo on the wall, and a vintage-style mural depicting cars and buildings.
Iced Coffee in Modern Cafe Interior
A glass of iced coffee sits on a light wooden table in a modern cafe interior. In the background, there are shelves with plants and decorative items, along with additional tables and chairs.
Fender Cafe Interior
A close-up view of a coffee machine with 'Fender CAFE' illuminated on its side panel. Several white ceramic cups are stacked neatly above the machine, secured by metal clamps. A small wooden bird figurine and other decorative items sit on the counter below.
Dried Flower Topping on Iced Drink
A close-up of a glass containing an iced beverage with visible ice cubes and a creamy, light-brown liquid. The drink is garnished with dried flower petals (pink and white) and small green leaves floating on top. In the background, slightly out of focus, there is a dark sign with partial cursive text reading 'Jen...' and another blurred object that appears to be a packaged item or container.
Scones and Iced Coffee
A close-up of a white plate with two golden-brown scones, one topped with cream and strawberry sauce. A glass of iced coffee sits beside the plate on a wooden table.
Nearby Shops
Samoyed Cafe moffu harajuku / Samoyed Lounge moffu
A fluffy Samoyed dog cafe where guests can relax with ten gorgeous, gentle Samoy
View Shopmipig cafe
A delightful micro pig cafe on Takeshita Street where visitors can cuddle and in
View ShopLatte Pocket
A charming Omotesando cafe serving artful lattes and light bites in a relaxed, p
View ShopANAKUMA CAFE
A cosy Harajuku cafe known for its relaxed vibe, creative drinks, and photogenic
View Shop