Red Rock at Go Harajuku
Location: Hulic Aoyama Building, 地下1階, 3 Chome-25-12 Jingumae, Shibuya, Tokyo 150-0001, Japan
Harajuku, Tokyo
A popular Harajuku steak house known for its show-stopping roast beef rice bowls topped with a raw egg and spiralled beef.
A popular Harajuku steak house known for its show-stopping roast beef rice bowls topped with a raw egg and spiralled beef.
Red Rock Harajuku is a bustling steak and rice-bowl restaurant tucked into the basement of the Hulic Aoyama Building in the Ura-Harajuku district. It has earned a devoted following, both locally and internationally, for its eye-catching roast beef don, a generous bowl of rice crowned with thin slices of roseate beef arranged in a dramatic spiral and finished with a raw egg yolk. The dish became a viral sensation partly thanks to its popularity with K-pop group BTS during their visits to Tokyo.Beyond the signature roast beef bowl, the menu extends to kalbi BBQ bowls, loco moco-inspired plates, and hamburger steaks, all prepared with decent-quality meat and presented with the same visual flair. Portion sizes are generous, and the average spend hovers around 1,500 yen, making it one of the better-value proper meal options in a neighbourhood otherwise dominated by snacks and sweets.
The restaurant seats around 30 diners and is open from 11:30 to 21:30 daily, with last orders at 21:00. Queues are common during peak lunch and dinner hours, particularly at weekends, and solo diners or couples tend to be seated more quickly than larger groups. It is a five-minute walk from Meiji-jingumae Station.
Operating Hours
Overall Rating
Based on 2831 Google reviews
Negative Reviews
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Positive Reviews
Yeow Margaret
Great rap music and excellent cut of Kobe beef that melts in your mouth. The usual beef is also great too. Restaurant is at basement.
Thu Anh
We visited at 17.50ish, no need to wait. You can order and pay easily from the machine and give the ticket to the staff. …
Alessio
Very tender beef and big portions. You can add additional rice when ordering at the machine. Service was also very quick. The only drawback was that we were sitting right at the window and it was cold.
Dani
The food was delicious and easy to order before entering. There was hardly any communication required, and they even refilled your water unprompted, which was convenient. …
T&B
The restaurant is located in the basement, with a rather dark and old-fashioned atmosphere. Since I went alone, I sat at the counter bar and ordered grilled beef rice. The beef was tender in parts, but the overall flavor was quite sweet, …
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Photo Gallery
Red Rock
RedRock Restaurant Exterior
A brick building facade with a black door displaying 'OPEN' in white neon. A vending machine stands to the left of the entrance. Large illuminated signs advertise three dishes: Roast Beef Bowl, Steak Bowl, and Lobster Rice. Below these are images of other food items including salads and drinks. A small chalkboard sign on an easel displays additional menu information.
Bull Head Signage Entrance
Exterior storefront featuring a prominent bull head sign mounted above the entrance, flanked by palm trees and warm lighting on the left side.
Restaurant Entrance with Digital Menu Board
Exterior view of a restaurant entrance at night. A wooden door features glass panels displaying notices and a Christmas wreath. To the right, large windows show the interior. Two customers stand in front of a digital menu board displaying food items. Lighting fixtures illuminate the facade.
RedRock entrance with bull head sign
Exterior view of a shop entrance featuring a black metal frame with a mounted bull head sculpture at the top. A white building facade is visible behind, with glass doors and windows. Two signs are attached to the railing: one lists menu items in Japanese characters, while another displays an image of grilled meat labeled 'RedRock'. The ground shows paved tiles and asphalt with tactile paving near the curb.
Hitsu-mabushi Menu
A close-up of a menu page featuring instructions on how to eat Hitsu-mabushi, a Japanese dish with black beef and rice. The menu includes English, Chinese, and Korean text.
Food Menu Card
A close-up of a printed menu card featuring instructions on how to eat 'Hichimabushi' (a type of Korean rice dish). The card includes Chinese and Korean text, listing three methods of consumption with ingredients like soy sauce, sesame oil, and green onions. An image at the bottom shows a bowl of rice topped with sliced meat and garnished with green onions.
Kobe Beef Menu Display
A vertical illuminated menu board showcasing various Kobe beef dishes, including Wagyu-Roast Beef Bowl, Sirloin Steak Box, Rare Steak Plate, Premium Beef Tongue Steak, Sukiyaki Bowl, and Hamburg Steak.
Steak Seasoning Menu Card
A close-up photo of a menu card displaying steak seasoning options in multiple languages (Japanese, Chinese, English, Korean). The card features three circular icons labeled 'a', 'b', and 'c' corresponding to different seasonings. A bowl of salad is partially visible at the top left corner.
Iron Plate Hamburger Bun Display
A close-up of a split open hamburger bun with savory sauce, sesame seeds, and visible fillings on a dark plate. A small bowl of dipping sauce is in the background. The image includes Korean and Japanese text labels, price tags (1320 yen), and options like cheese, beef broth salad, rice, beer, soda, and a 'best value' combo set.
Premium Beef Rice Menu Display
A digital menu board showing premium beef rice dishes with prices in yen, alongside a card payment terminal and partial view of shop interior.
Bar Interior with Seating Area
A dimly lit bar interior featuring a long wooden counter lined with stools, various bottles of alcohol displayed behind the bar, and hanging pendant lights. A table with chairs is visible in the foreground, along with decorative items like an orange sculpture on the counter.
RedRock
A dark, moody image featuring a stylized red bull head logo with horns and a star in the center of its forehead. To the left is a white silhouette of a cow. Large bold white text reads 'RedRock' across the middle. Above it, Japanese text says 'ローストビーフ丼とアメリカンビーフの'. Below 'RedRock', more Japanese characters read 'レッドロック'. The background appears to be an interior or wall with faint handwritten-style writing on glass or wood panels.
Red Rock Premium Kobe Beef Signage
A vertical illuminated menu board displaying various beef dishes, including Wagyu-Roast Beef Bowl, Sirloin Steak Box, Rare Steak Plate, Premium Beef Tongue Steak, Sukiyaki Bowl, and Hamburg Steak.
Interior of a restaurant with chalkboard signage and bar area
The image shows the interior of a casual dining establishment, likely a steakhouse or grill. A large chalkboard sign above the counter reads 'Welcome!! RedPack' and features illustrations of meat cuts labeled 'Red Pack', 'Loin Steak Bowl'. Below is a wooden bar counter with framed artwork on the wall behind it. To the left, there's a glass door covered in text decals, possibly promotional material or menu items. An exit sign is visible near the ceiling. The ambiance suggests a cozy, modern eatery.
Sliced Beef Bowl with Sauce and Egg Yolk
A close-up of a black bowl containing thinly sliced raw beef arranged in layers, topped with a dollop of creamy white sauce speckled with pepper, a halved soft-boiled egg yolk, and garnished with shredded green onions and lettuce leaves.
Steak Rice Bowl
Close-up of two black bowls filled with sliced steak rice bowls, garnished with greens and a raw egg yolk on top.
Bowl of Beef and Rice with Egg
Two black bowls containing rice topped with thinly sliced beef, garnished with lettuce and herbs. One bowl features a raw egg yolk on top.
Japanese Meal Spread
A table setting featuring a rectangular dish of grilled beef with an egg yolk on top, a bowl of miso soup with green onions and tofu, a glass bowl of mixed greens salad, a small bowl of pickled vegetables, a plate with sliced green onions and wasabi, and a wooden spoon resting nearby.
Red Rock Beef Bowl
A black bowl filled with rice topped with sliced beef and garnished with lettuce and cilantro sits on a wooden table. Behind it, a framed poster displays a stylized cow illustration and the text 'RED ROCK' along with 'Welcome!'
Salad Bowl
A wooden bowl filled with mixed greens, shredded cabbage, and yellow bell pepper strips, drizzled with a creamy dressing and sprinkled with red seasoning.
Sapporo Beer in a Bar Setting
A close-up of a frosty glass mug filled with golden Sapporo beer, featuring the brand logo and star emblem. The background includes a blurred framed poster on the wall and partial red signage reading 'RED Rock', suggesting an indoor bar or pub environment.
Interior of a cafe or restaurant
The image shows the interior of a casual dining establishment with an industrial design aesthetic, featuring exposed pipes and ducts on the ceiling. On the left, there is a bar area where patrons are seated at high stools. A chalkboard menu board is mounted above the bar, displaying items like '1 Beer', 'Steak', and 'Bowl'. In the center-right foreground, customers are seated at tables; one man in a beige shirt appears to be looking down at his phone or table surface. The walls have framed artwork or mirrors. Lighting includes pendant lights hanging over the bar and recessed lighting along the ceiling.
Steak and Salad Plate with Bowls in Background
A close-up of a plated meal featuring sliced steak topped with a raw egg yolk, cream sauce, and herbs, accompanied by shredded cabbage, greens, and pasta. In the background, two bowls contain rice dishes with toppings like meat and salad.
Bowl of Raw Beef with Egg and Cream Sauce
A black bowl containing thinly sliced raw beef arranged in a mound, topped with a sunny-side-up egg, dollop of white cream sauce, microgreens, and sprinkled with pepper. Fresh lettuce leaves are placed on the side. The dish is set on a wooden table against a textured gray wall with part of a framed picture visible above.
Restaurant Interior with Bar Seating
The image shows the interior of a restaurant or bar, featuring dark wooden tables and chairs arranged in rows. The walls are adorned with chalkboard-style artwork depicting various food items like steak, chicken, and other dishes. There is a counter area with stools along one side, and additional seating areas visible in the background. Lighting fixtures hang from the ceiling, contributing to a cozy ambiance.
Steak Bowl Vending Machine
A close-up of a vending machine displaying various steak bowl options with prices in yen, including regular and large sizes.
Sliced Beef with Scallions and Sauce
A close-up of a plate featuring thinly sliced pink beef topped with chopped green onions, accompanied by a side of orange sauce and garnished with a chili pepper and potato slice.
Interior of a cafe or restaurant
The image shows the interior of a casual dining establishment with exposed ceiling pipes and industrial lighting. On the left, there is a wooden counter where customers are seated on stools facing away from the camera. A large menu board hangs above the counter area. In the center-right foreground, a table with chairs is visible; one person sits at this table looking down at a device. Further back along the right wall, more patrons are seated at tables near windows that let in natural light. The walls appear to be painted white or off-white, contributing to an open feel despite being indoors.
RedRock Restaurant Exterior
A photo of the exterior entrance to a restaurant named RedRock, featuring a sign with Japanese and English text. A person wearing a white hat stands near the entrance, while another individual sits nearby. The building facade includes a large metallic artwork above the entrance.
Sapporo Beer and Cocktail on Table
A tall glass of Sapporo beer with a thick foam head sits next to a small glass containing an amber-colored cocktail with ice cubes, both placed on a dark textured table surface.
Meal with Ham, Rice, and Soup
A plate of sliced ham topped with a fried egg and garnished with greens, accompanied by shredded cabbage salad, pickled carrots, white rice in a bowl, and miso soup in another bowl, all on a wooden table.
Red Rock Bar Display
A close-up of a bar display featuring red glassware, brass taps, and a rustic cow figurine. A sign reads 'RED ROCK' in bold pink letters on a dark background.
Sliced Beef Rice Bowl
A close-up of a beef rice bowl in a black and red container, featuring sliced medium-rare beef topped with sesame seeds over white rice.
Salad Bowl
A wooden bowl filled with a fresh salad containing mixed greens, sliced red and yellow bell peppers, shredded cabbage, and drizzled dressing.
Bar Interior with Decorative Elements
The image shows the interior of a bar or pub, featuring a dark wooden counter with red accents. Various decorative items are placed on the counter, including figurines of animals and bottles of alcohol. There are hanging lights providing illumination, and stools are lined up along the counter. A menu board is visible in the background.
Interior of a bar or restaurant
The image shows the interior of a dimly lit establishment, likely a bar or pub. There is a wooden counter with stools in the foreground. Above it, on the wall, are framed pictures and posters. A chalkboard menu board runs along the upper part of the wall, featuring illustrations of drinks like beer bottles and glasses. The ceiling has exposed pipes and lighting fixtures.
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