THE MATCHA at Go Harajuku
Location: 1 Chome-13-18 Jingumae, Shibuya, Tokyo 150-0001, Japan
Harajuku, Tokyo
A dedicated matcha cafe in Harajuku serving premium Japanese green tea drinks and matcha-based sweets in a stylish setting.
A dedicated matcha cafe in Harajuku serving premium Japanese green tea drinks and matcha-based sweets in a stylish setting.
The Matcha Tokyo Harajuku is a specialist matcha cafe that celebrates Japan's most iconic green tea in all its forms. Located on a lively stretch of Jingumae, the shop draws both curious tourists and devoted tea enthusiasts with its vibrant, contemporary interior and a menu that puts matcha firmly centre stage.Drinks range from classic whisked usucha and rich koicha to modern interpretations such as matcha lattes, matcha lemonade and seasonal specials. The tea is sourced from carefully selected growing regions, and the difference in quality is immediately apparent — the colour is vivid, the flavour complex and never merely bitter. Alongside drinks, the cafe offers matcha-infused sweets including soft serve, parfaits and traditional wagashi, each designed to complement the tea rather than overpower it.
The shop is compact and popular, so expect a short queue during peak hours, particularly at weekends. Takeaway is available and recommended if you fancy strolling through nearby Meiji Shrine grounds with a matcha latte in hand. Staff are happy to explain the menu and guide newcomers through the different grades and preparations.
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Photo Gallery
THE MATCHA
The Matcha Tokyo storefront
Corner shop with glass facade, visible signage 'THE MATCHA TOKYO' on upper wall, interior staff behind counter, display shelves to left, open hours sign near entrance.
THE MATCHA TOKYO
Exterior of a modern shop with glass doors and signage reading 'THE MATCHA TOKYO'. People are queuing outside, some holding drinks.
The Matcha Tokyo storefront
A modern corner shop with glass entrance and signage reading 'THE MATCHA TOKYO' above the door. Inside, customers queue at a counter; shelves display products.
The Matcha Tokyo Storefront
Corner shop with large glass windows and concrete facade. Signage reads 'THE MATCHA TOKYO' above entrance. Interior shows staff behind counter, shelves with products, and wooden display units.
The Matcha Tokyo Exterior
A modern storefront with large glass windows and doors, featuring the name 'THE MATCHA TOKYO' on the facade. Inside, a person is visible near the counter. Outside, there are signs indicating opening hours (10:00-19:15) and another sign displaying matcha products.
Matcha Jorayaki Packaging on Menu Board
A close-up of a white paper bag labeled 'MATCHA JORAYAKI' from 'THE MATCHA TOKYO', resting atop a printed menu board displaying various matcha-based items with prices in yen.
Matcha Dessert Display Case
A glass display case showcasing various matcha-flavored baked goods and snacks, including a waffle-shaped pastry, a round cake in a brown paper cup, two halves of a dark green donut with chocolate filling, and a packaged granola bar labeled 'THE MATCHA TO GRANOLA BAR'. Small white price tags are placed next to each item.
Matcha Latte in Cup
A hand holding a black cup with white text 'THE MATCHA TOKYO' on it, filled with green matcha latte featuring heart-shaped foam art and a small pink garnish.
Modern Interior with Large Windows
The image shows an interior space featuring a modern design with large windows that offer a view of lush green trees outside. Inside, there are several light-colored tables and stools arranged neatly along the window wall. The room has a clean, minimalist aesthetic with wooden accents on the lower part of the walls. There is no visible signage or menu in the image.
Matcha Product Display
A shelf display featuring Houjicha Powder and various matcha products, including Matcha Japan Premium, Gold Blend, Tokyo Rich, and Protein Cookies. Price tags are visible with prices in JPY.
Receipt from THE MATCHA TOKYO
A printed receipt from a Japanese matcha latte shop, showing transaction details including date, time, items purchased (Matcha Latte and Matcha Soft Cream), prices, tax breakdown, and total amount.
Interior of a cafe or bakery
A photo showing the interior of a shop, likely a cafe or bakery. In the foreground is a glass display case containing various pastries and desserts, including green matcha-flavored items and small cakes. On the counter behind the display are menu boards with images of products and prices (e.g., '450'). A staff member in a tie-dye shirt is preparing something at the counter. Customers are visible in the background near high stools.
Matcha Tea Setting Display
A minimalist interior scene featuring a matcha tea preparation setup on a gray table. Visible items include a metal teapot in a wooden tray, bamboo whisk (chasen), small bowls, and a tall vase with dried branches. The wall behind displays the text 'THE MATCHA TOKYO'. Lighting is soft and ambient.
Green Tea Preparation
Two individuals in light green aprons prepare green tea drinks at a stainless steel counter. One pours dark green liquid from a ceramic pitcher into plastic cups labeled '100% ORGANIC'. Another holds a shaker with ice and liquid. Several empty measuring cups and a folded cloth are on the table.
Matcha Preparation
A woman with dark hair and bangs, wearing a white and green tie-dye sweatshirt, is preparing matcha in a small bowl at a table. In the background, on a white wall, the words 'MATCHA TOKYO' are visible. On the table in front of her are several metal tins, a glass pitcher, and two glass bowls.
Interior Display with Tea Set and Decor
A minimalist interior scene featuring a metallic countertop displaying an array of tea-related items, including a silver teapot on a wooden stand, small metal containers, ceramic bowls, glass vases with decorative bottles, and a tall vase holding dried branches against a plain wall with the text 'THE MATCHA TOKYO'.
Matcha Barista Station
A close-up view of a barista's workspace featuring stainless steel milk pitchers, measuring cups, and a clear plastic cup filled with bright green matcha latte labeled '100% ORGANIC MATCHA POWDER'. A person in a dark gray sweatshirt is partially visible on the left side, while sunlight casts shadows against a plain wall background.
Interior of a modern cafe or co-working space
The image shows the interior of a minimalist, industrial-style café or shared workspace. The room features exposed concrete ceilings with visible beams and ductwork, track lighting, and large windows covered by horizontal blinds. There is a long wooden counter along one wall with several metal stools. In the center, there are small square tables with matching stools. Three people are seated at the counter; two appear to be conversing while facing each other, and another sits alone further down. A white vending machine stands in the corner near a potted plant. The overall ambiance is casual and functional.
Interior of a product display area
The image shows the interior of a shop or cafe, featuring wooden shelving units displaying various packaged products such as tea bags and boxes. There is a counter with a glass display case on it, and two mounted screens showing video content. The walls are made of concrete, giving an industrial look.
Product Display Shelf
A well-lit interior shelf display featuring various coffee-related products including bowls, packaged coffee beans, protein supplements, and brewing accessories like whisks and mugs. Each item has a small descriptive card in front of it.
Matcha Bean Paste Pastry
A hand holds a halved green match-flavored pastry with dark bean paste filling, likely a mochi or bun, against an outdoor paved background.
Matcha Latte in Cup
A close-up of a matcha latte with leaf-shaped latte art in a black cup labeled 'THE MATCHA TOKYO'. Background shows stacks of black plastic cups behind clear dividers.
Matcha Drink in Cafe Interior
Interior of a modern cafe with concrete ceiling and large windows. A green matcha drink labeled '100% ORGANIC MATCHA' sits on a wooden table in the foreground. Several customers are seated at tables, some near the window. An air conditioning unit is mounted on the ceiling. A vending machine is visible in the background.
Tea Preparation Scene
A person wearing a mask and glasses is preparing tea at a table with various tea utensils, including a large ceramic container, small cups, and bamboo tools. The setting appears to be indoors with minimalistic decor.
The Matcha Tokyo Interior
Interior shot of a minimalist matcha bar or tea house with concrete walls and counter. Visible signage on the wall reads 'THE MATCHA TOKYO'. On the counter, there is a metal teapot in a wooden stand, small bowls, chopsticks, napkins, and a vase with dried branches.
Matcha Bar Interior
Interior of a matcha bar with staff preparing drinks behind the counter. Visible items include bowls, utensils, and equipment on the countertop.
Product Display Shelf
A well-lit interior shot of a wooden shelving unit displaying various packaged goods, likely coffee or tea products. The shelves are neatly organized with boxes and bags arranged in rows. A metal shopping basket sits on the floor below. Reflections from outside lights appear on the glass panels behind the left section of the shelf.
Matcha Cake
A hand holding a round, dark brown matcha cake wrapped in branded paper that reads 'THE MATCHA TOKYO'. The background shows part of another person and pavement.
Matcha and Donut Treat
A hand holds a powdered donut with green filling, next to two matcha drinks in plastic cups on a wooden table. A white box labeled 'donut' sits nearby, along with sunglasses and a brown bag.
Matcha and Coffee Drinks with Teapot
A close-up shot of two plastic cups labeled '100% Organic Matcha' - one green matcha latte and one iced coffee. In the background, a large silver teapot sits on a wooden tray, alongside small ceramic containers and bamboo whisks, suggesting a Japanese tea or café setting.
Matcha Drink Advertisement Sign
A white A-frame sign outside a shop displays two images of green matcha drinks with ice cubes and latte art. Text reads 'THE MATCHA TOKYO', operating hours '9:30-18:30', floor level '2F', seating capacity '30 sheets', and includes Japanese characters.
Matcha Ice Cream and Dorayaki in Front of The Matcha Tokyo Store
A hand holds a green matcha ice cream cone and a packet labeled 'MATCHA DORAYAKI' in front of the storefront of 'THE MATCHA TOKYO'. Inside, staff members are visible behind the counter.
Matcha Drink and Teapot Display
A close-up shot of a green matcha drink in a clear plastic cup labeled '100% ORGANIC MATCHA' placed on a gray surface next to a metallic teapot with the inscription 'THE MATCHA TOKYO'. In the background, the wall features the same text embossed above the scene.
Interior of a minimalist tea or coffee shop
A modern interior with a concrete countertop displaying a ceramic teapot and small cups, alongside a vase with dried branches. Through the glass door, an outdoor urban scene is visible at dusk.
Interior of a modern café or restaurant
The image shows the interior of a modern café or restaurant with a minimalist design. The space features exposed concrete ceilings, wooden countertops, and white stools arranged around the counter. Large windows offer a view of an outdoor area with people walking and trees in autumn foliage. The lighting is bright, with track lights illuminating the ceiling. There are no visible menus, signs, or printed materials inside the frame.
Tea Ceremony Set Display
A display of traditional tea ceremony items on a metallic table, including a ceramic teapot in a metal tray, bamboo whisk (chasen), small containers with textured lids, and a bowl.
Matcha Ice Cream Cone
A hand holds a waffle cone filled with green matcha ice cream topped with green sprinkles, in an outdoor urban setting with blurred pedestrians and pavement in the background.
Matcha Drink in Cup
A clear plastic cup filled with green matcha latte, labeled '100% ORGANIC MATCHA' and 'THE MATCHA TOKYO', sitting on a metallic surface.
Pick Up Station
A counter with a 'PICK UP' sign, stainless steel pitchers, and glass jars containing ingredients.
Matcha Bar Interior
Interior view of a matcha bar with two staff members preparing drinks behind the counter. Stainless steel equipment, including blenders and containers, are visible on the counter. A sign reading 'THE MATCHA TOKYO' is mounted on the wall in the background.
Matcha and Tea Products Display
Shelves display various matcha products including organic matcha powder, matcha latte mixes, and related tea accessories like kettles and cups with price tags.
Matcha Protein & Soy Cookie Display
A shelf display of packaged Matcha Protein & Soy Cookies from The Matcha Studio, with a small sample and price tag visible.
Matcha Treats
A group of people holding cups of matcha ice cream and a cone with green matcha swirl.
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